Pixpay is an m-commerce enabler, allowing mobile apps to convert their visitors into buyers by making images interactive. Items displayed on images can be purchased through Pixpay in exchange for payment arrangement fee.
PixPay is a selling hub that allows merchants and buyers to make transactions very quickly in 3 million supported apps. We built PixPay, because web-based mobile commerce is broken: mobile devices represent 60% of browsing traffic, but they only generate 15% of online purchases. This is due to ten-step shopping carts and too much typing on a small keyboard. Mobile websites convert horribly and there is no easy way to implement better commerce solutions into them.
The solution for this problem lies in native apps. People want quick and frictionless shopping experiences with auto-saved payments & shipping options, very little manual typing and as many supported apps as possible. PixPay introduces single-button purchasing for 3 million mobile apps available from the start.
Our technology allows merchants to upload products to a selling hub and make anchors to them which can be shared in any mobile application. Users can purchase items through these anchors and finish the entire transaction in 5 seconds. Payment, shipping and product options (e.g. shoe or dress size) are intelligently pre-filled. We use screen detection technology, which allows us to bypass the closed architecture of apps. No API has to be integrated into any app to start selling. The shopping experience isn’t controlled, only hosted by Facebook, Twitter, Snapchat or any other company. Users buy directly from the merchants with our help.
We offer much higher conversion rates compared to mobile websites and we’re building a dashboard where merchants can manage their products and orders in their social channels (Instagram, YouTube, Facebook, Snapchat, Tumblr, messaging apps, etc.). Changes at any product in the dashboard apply instantly in every app. PixPay doesn’t require coding to start selling (unlike Stripe Relay, which was designed for developers in the first place, not for merchants).